Tips and Tricks

In this episode, I share the most important social media metrics worth knowing. I start by defining what metrics really are, then why they are important and lastly break them down into a four-stage social media funnel that will help you understand and digest them easier.

In this episode, my focus is on the awareness metrics, explicitly understanding the difference amongst the 14 most popular. Namely, post reach, potential reach, post impression, potential impression, brand mentions, video views, SSoV, Social media engagement, Share of engagement, Audience growth rate, Share of audience, Social media audience sentiment, Influence score, and Conversation Rate (CoR). 

How-to guides

In this video, I take you through the process of creating a personalised LinkedIn background image/banner/photo and uploading it on your LinkedIn profile in less than 5 minutes using Canva