I sometimes jokingly say, I graduated from the University of YouTube, obviously alluding to the fact that the majority of the knowledge I possess today as a digital marketing professional was acquired from watching YouTube tutorials, videos and how-to guides.
With Google Analytics Universal being faced out at the end of June 2023 and Google Analytics 4 taking over from 1st July 2023. I have been preparing myself for this transition since Google announced on 16 March 2022 that it will be deprecating Universal Analytics.
Now seeing that we are less than 2 months away from the sunset date of Google Analytics Universal, I thought I should share three YouTube channels that have helped me with learning and mastering not only Google Analytics 4 but Google Tag Manager, Google Looker Studio (formerly Google Data Studio) and Google Ads.
If other YouTube channels have helped you, please leave your suggestion in the comment section so that we can build a repository to help each other and share knowledge.
My top 3 YouTube Google Analytics 4 channels (in no particular order)
Loves Data (https://www.youtube.com/@LovesData)
Analytics Mania (https://www.youtube.com/@AnalyticsMania)
Measure School (https://www.youtube.com/@MeasureSchool)
Again, If other YouTube channels have helped you, please leave your suggestion in the comments section.